BRAND RELEVANCE

BRAND RELEVANCE: BUILDING A PERSONAL BRAND FOR GLOBAL RELEVANCE.

Brands were initially used by cattle owners. It was that which identified one owner’s cattle from another’s.

A brand is recognition, differentiation, distinction etc.

A brand adds value to a product higher than the collective value of the components that make up the product.

WHAT A BRAND IS NOT

It’s not what you say about yourself, it’s what people say about you.

It’s not what you say, it’s what you do.

It’s not what you do once in a while; it’s what you do consistently.

It’s not what you do, it’s what you create.

It’s not the logo or colour, it’s the service.

It’s not what you associate yourself with but what people associate you with. It is their perception of you.

You are already a brand. People make associations when they think of you. What comes to people’s mind when they think of you? There is no ‘brand-less’ person. (even a ‘no-brand’ product is still a brand!)

If you don’t brand yourself, people will brand you. Take charge and define yourself.

WHAT A BRAND IS

A promise fulfilled

A perception guaranteed

An experience delivered

An association ensured

Beyond information and knowledge, let your brand give an experience e.g. Coca-Cola...Open Happiness.

WHERE DO I START IN CREATING A BRAND?

Find out three to five words that define you e.g. excellent, hilarious, efficient, caring, consistent etc

Ask from friends what words they would use to describe you. A brand undefined is hardly sustained.

Let your core values show up in everything you do. i.e. let everything you do be saying one thing. The strength of a brand is in its consistency. Let it meet a need. If a brand does not meet a need, it’s not needed. The need could either be real or perceived.

What needs do you address? What problems do you solve? What questions do you answer?

Be diligent, be consistent, be relevant, be innovative, be you!

Presented by Dr Temi Odejide at the 7th Anniversary Meeting of Creative Concepts Int’l tagged “Strategic Repositioning for Relevance”. 30th October 2011.

Ps.
That's a fragment of what he said; much of what I jotted down.
In line with what he said, please kindly define me with three to five words.
Thanks already!
Cheers!
- 'Bayor

SEVERAL ANGLES

And Moses said to Joshua, “choose us some men and go out, fight with Amalek. Tomorrow I will stand with the rod of God in my hand.”

Exodus 17:9

Queen Esther is a character in the Bible that epitomizes the workings of God’s favor on an individual. She rose from being an unknown orphan to being the First Lady over 127 provinces from India to Ethiopia. She was lovely and beautiful (Esther 2:7) and the story of her rise to the throne is strewn with deeds that instruct us about some other qualities She exuded apart from her beauty. One of such qualities was her submission to authority and teachable nature. She pleased Hegai, the custodian of the women and found favor with him. He thus made beauty preparations readily available for her regardless of the fact that she was already beautiful. She not only subscribed to the beauty preparations which lasted for a year but would not take from the ornaments made readily available for the young women save what Hegai advised. This endeared her to many. Similarly, after she became a queen and wanted to go into the courts of the king, she didn’t go in wearing sack clothes of fasting but in her royal robes. The thing to note here is that as kingdom citizens, our approach to issues in our lives should be from more than one aspect. Some believers seem to think that once they have prayed, everything will just automatically fall in place. They are like the woman on fire for God who binds every demon intending to destroy her marriage and yet unlike Esther; she fails to put on the royal robes of virtue and beauty preparations to keep her man always attracted to her. Or the brother, who believes God for a contract and with much fasting and praying, goes to the office without a standard or well spelt out proposal that can capture the attention of any investor.

Moses spoke to Joshua in the text above to choose men to go fight while he stands with the rod of God in his hand. The modern day believer is meant to be adept in not only the spiritual matters but also in the physical too. King David’s “CV” included being a well spoken fighter and handsome musician. Every quality he had, filled the recommended profile for the vacancy. Use everything you have. Service all the aspects that make up the person you are. You never know what other thing will be required to get you doing what God intended for you to do with the gift he put in you. You don’t service your weapons on the battle field; you get them ready before take off even if you think you won’t need them. Strike a balance, approach issue from more aspects than one.

- ‘Bayor

(Inspirations: Pastor Paul Adefarasin, Bishop T.D Jakes…etc)