BRAND RELEVANCE

BRAND RELEVANCE: BUILDING A PERSONAL BRAND FOR GLOBAL RELEVANCE.

Brands were initially used by cattle owners. It was that which identified one owner’s cattle from another’s.

A brand is recognition, differentiation, distinction etc.

A brand adds value to a product higher than the collective value of the components that make up the product.

WHAT A BRAND IS NOT

It’s not what you say about yourself, it’s what people say about you.

It’s not what you say, it’s what you do.

It’s not what you do once in a while; it’s what you do consistently.

It’s not what you do, it’s what you create.

It’s not the logo or colour, it’s the service.

It’s not what you associate yourself with but what people associate you with. It is their perception of you.

You are already a brand. People make associations when they think of you. What comes to people’s mind when they think of you? There is no ‘brand-less’ person. (even a ‘no-brand’ product is still a brand!)

If you don’t brand yourself, people will brand you. Take charge and define yourself.

WHAT A BRAND IS

A promise fulfilled

A perception guaranteed

An experience delivered

An association ensured

Beyond information and knowledge, let your brand give an experience e.g. Coca-Cola...Open Happiness.

WHERE DO I START IN CREATING A BRAND?

Find out three to five words that define you e.g. excellent, hilarious, efficient, caring, consistent etc

Ask from friends what words they would use to describe you. A brand undefined is hardly sustained.

Let your core values show up in everything you do. i.e. let everything you do be saying one thing. The strength of a brand is in its consistency. Let it meet a need. If a brand does not meet a need, it’s not needed. The need could either be real or perceived.

What needs do you address? What problems do you solve? What questions do you answer?

Be diligent, be consistent, be relevant, be innovative, be you!

Presented by Dr Temi Odejide at the 7th Anniversary Meeting of Creative Concepts Int’l tagged “Strategic Repositioning for Relevance”. 30th October 2011.

Ps.
That's a fragment of what he said; much of what I jotted down.
In line with what he said, please kindly define me with three to five words.
Thanks already!
Cheers!
- 'Bayor